Kenyans 4 Kenya Archive
On July 23rd, a Nairobi-based Kenyan media consultant, Ahmed Salim, posted on twitter to encourage people to donate to the Kenya Red Cross with the tending tag #FeedKE. In one day, over 59 people donated. As #FeedKe started to trend and the donations began coming in, Ahmed contacted KRCS asking them to set up a financial platform to absorb the donations.
A few weeks later, KRCS saw the potential the campaign and partnered with mobile network provider Safaricom, mobile money transfer system M-Pesa, and the Kenyan bank KCB, to launch the Kenyans for Kenya initiative.